Fri
Oct
8
The AP’s new pure web stack-powered reading experience
I really think they did a fantastic job here. Consider all the ways they made the best of the medium:
They used a narrow column for text.
Given that they write for actual newspapers, they write for this format — this is part of why you often see one-sentence paragraphs.
The narrow column makes it easier to quickly read and skim.
This frees up a lot of space for a photo, much bigger than they could afford in print, so they take advantage of that.
The way you can filter categories is a given for a decent online news app, but they do it well (even the subtle, pleasant loading “progress bar”).
Making strategic use of color (for categories) makes a lot of sense, and they can, because they aren’t working with b&w print anymore.
A+, AP!
